Do you love ghost stories? Do you just love to be thrilled with a little scare? Imagining the witch creaking open the oven door, thinking you hear the trample of the headless horseman’s steed, or a muffled ringing as the killer calls the babysitter from inside the house…?
It’s the time of year for jack o’lanterns, haunted houses and frightening costumes. But what about a real scare? Like when you’ve just printed printed 5000 postcards and you hear inter-office rumblings that the size you printed isn’t within postal regulations. You check USPS, and sure enough, square postcards are as unlucky as black cats. Now some wiseguy in your department just mentioned that postage might not actually be what you had in the budget, and suddenly your boss wants to know if you need any help finishing the mailing that is supposed to reach its audience before the big event coming up right around the corner. [Insert Psycho shower scene music here.]
That is not the kind of scare most of us want to encounter, even as the little girls choose their princess costumes and the little boys decide on pirate, superhero or monster for this year’s big night.
Although they’re about the most basic kind of marketing, there’s a lot that goes into printing postcards. What looks easy when it’s done well still has a lot of potential to go badly wrong if you don’t have an expert to back you up.
At AlphaGraphics, we know everything (so you don’t have to) about direct mail. From designing your piece, if you need help with that, to list sourcing, addressing, sorting and mailing. We take your postcards all the way to the post office, even.
We can give you pricing for any variety of variables you may have, including quantity, whether you have color on one side or 2, whether your design bleeds the edge, whether you would like to personalize your postcards to more effectively grab the recipient’s attention, we can help with all of those things. We can incorporate QR codes, personal urls or special coupons to help you track your marketing.
Doing it yourself is definitely a good practice in many arenas. Some of the best Halloween costumes are made-at-home projects. But if you feel like you are a little in the dark concerning the nitty-gritty details of your upcoming direct mail, give us a call and we’ll make sure it all comes out great. No tricks; only treats!
AlphaGraphics Marketing 